E-commerce operations
Daily store operations, product and category strategy, traffic planning, promotional planning, and customer service with CRM.
E-commerce operations · China
SKINFIELD helps international brands build their business in China through e-commerce operations, digital marketing and cross-border logistics.
A bridge between brands and consumers
Founded in 2014, SKINFIELD is an e-commerce services company focused on the Chinese market.
We help international brands connect with Chinese consumers through e-commerce platforms, digital marketing and online-to-offline resources. Our team has helped dozens of international brands establish e-commerce businesses in China.
We also help Chinese consumers discover distinctive overseas brands and beauty and fashion products from around the world.
An integrated operating model
SKINFIELD combines refined store operations with brand marketing and data services to build awareness and support sales.
Daily store operations, product and category strategy, traffic planning, promotional planning, and customer service with CRM.
Store page optimization and visual design that present products clearly and support the brand experience.
Tmall internal paid media, external content marketing planning and execution, and campaign support across relevant digital channels.
Data bank services and analysis to help teams make informed e-commerce and marketing decisions.
Strategic international partnerships
SKINFIELD works with more than ten international brands. The products below represent a selection of its beauty and personal-care partnerships.
United States
United States
Switzerland
United States
United States
Italy
Finland
Spain
Italy
international brands
A practical base for cross-border commerce
SKINFIELD operates e-commerce warehouses in Hong Kong and Shanghai and has experience working with Cainiao warehouses on cross-border e-commerce business.

Business enquiries
China e-commerce operations & digital marketing